Nelson® Studs manufactures and supplies headed anchor and shear connector studs. What could they possibly have in common with jet skis and chapstick?
Consider this: when one of our customers calls us and needs headed anchors or shear connectors, they often simply ask for Nelson® studs. It seems that Nelson® studs have become synonymous with those studs in the industry.
This process where a brand name becomes synonymous with the product isn’t that uncommon. It’s called a “generic trademark” and you might be surprised by the wide range of products that are actually brand names, including jet skis and chapstick. (Or, rather, Jet Skis and Chapstick.)
While it could sound like a great thing for your product to be so widely known, some companies resist this process. For example, Google very actively attempts to prevent the use of the word “to google” to mean “search on the internet.” They do so to maintain ownership of the Google trademark.
Other generic trademark examples include Kleenex, Band-Aid, Popsicle, Q-Tips—even Seeing Eye Dog! That’s how we get from Nelson® Studs to Jet Skis and Chapstick. Because of their long history in the industry, Nelson® Studs have become synonymous with headed anchor and shear connector studs.
But just like there are multiple manufacturers of “personal watercraft” (i.e., Jet Skis) and many makers of “lip balm” (i.e., Chapstick), there are many quality manufacturers and brands of headed anchor and shear connector studs.
Northland Fastening Systems offers a wide stock of headed anchors, shear connectors, and many other studs for projects big and small. Our studs get the job done right, just like Nelson® studs. Custom lengths are available, and customers can take advantage of additional services like professional repairs, equipment rentals, and expert advice for the application of stud welding in your project.
So when you need headed anchors or shear connectors, don’t leap to the global brand first. Get in touch with Northland Fastening Systems!